Lillestol Research began working with Charpentier Creative to help them define their brand promise and build awareness of their clinic. With several research firms in our community, it was important to explain to the public what Lillestol Research stands for and how they are different.Through our strategic planning and brand development, we unveiled a singular call to action. It’s about family. Lillestol Research invites you to participate in genetic-based research aimed at understanding, preventing and curing the diseases that affect your family. Our design team updated their logo, created a new positioning line, brand identity elements and updates to all of their marketing materials. We also launched a new website design. We continue to consult with Lillestol Research, assisting them with their marketing strategy and advertising initiatives.