Brand Audit

If you don’t know where you are going, how will you know if you get there?

~ Alice in Wonderland

Why do I need a brand audit?

The purpose of a brand audit is to gain a fundamental understanding of how your business is performing in the eyes of the consumer. The benefits of conducting a brand audit are tremendous. By determining which qualities of your brand are currently effective and which ones are not, you can restructure your marketing goals to produce better results.

A brand audit will help define the following:

• The opportunities for growth in your market
• The consistency of the look and feel of your brand
• Your brand stakeholders and key messaging
• Your position in the marketplace and competitor strategy
• The ideal prospect for your service, and how to reach them
• Getting the most bang for your advertising buck

Once you have a better understanding of what’s currently right or wrong with your brand, you can create a marketing plan that is much more efficient and effective.

Let’s get started!